Focusing on a World of Adventures!

InFocus Displays were thrilled to work with our long term client – Allen Creative on a very different installation at Chessington World of Adventures in Surrey.  Allen Creative are a local, innovative agency creating and nurturing brands to connect with consumers at every touchpoint. We are pleased to have been working with them for many years.
The brief was to vinyl wrap a food concession hut, a little bit like a portacabin, with creative new branding for Starslush “fabulously fruity iced slush drinks”.  The concession was within the Land of the Tiger area of the Zoo (no tigers present!) so it was important that the branding had to reflect the area rather than the product colours, which are predominantly blue.

Back to the Wild - Site Survey

In March 2019, Michelle Allen and I conducted a site survey at Chessington, taking photographs of the proposed unit and noting the measurements and space available.  Whilst we were there, the Park was open to the general public.

Site Safari - Installation Day

A week before the Easter holiday, the Park is closed to the public for just one day. This was our “one and only” opportunity to carry out the installation.  Staying nearby the night before allowed us very early access into the Park.  At 7 am the next day we were able to easily drive through the walkways and park ourselves right next to the Kiosk.  For a safe system of work, we wore reflective clothing and erected a safety barrier.

The print we produced and installed was a Metamark Polymeric Vinyl with a grey backing. This ensured that it would cover over the original old printed graphics, and the new print was then gloss laminated. This Metamark material is dimensionally stable and shows virtually no shrinkage when correctly installed.  It is highly conformable and can be laid over rivets or curved surfaces and compound curves.

A surreal experience

Although the Park was closed to the public, many of the broadcast sounds of the Park still played in the background. A Zoo with no crowds is a very different experience. With no other background noise from people, it was a very eerie experience, but very interesting, and certainly something a little different.  Tigers in the wild face increasing pressure on their habitat from an ever-encroaching world.  Chessington plays a vital role in keeping some of these beautiful animals from complete extinction.

With the installation complete early evening, we left the Zoo for a two hour drive back to base. Another successful “mission” accomplished.